As the world sits on the brink of the Fourth Industrial Revolution, technology and sustainability are intertwining in ways never seen before. This synergy marks the birth of a game-changing initiative—Sharook. A brainchild of my company, Studio387, Inc., Sharook is an ambitious mobile application concept aiming to disrupt the landscape of mobility, commerce, and services in the Kingdom of Saudi Arabia (KSA) initially, with plans to expand across the Gulf Cooperation Council (GCC) region. With a tentative launch date in mid-2024, Sharook is designed to be more than an app; it’s a vision for the future, directly aligning with the Kingdom’s Vision2030 goals and global sustainability objectives.

Features that Redefine the Landscape

AI-Optimized Transport Logistics

In a bold move towards innovation, Sharook will employ deep reinforcement learning algorithms to optimize ride-sharing and logistics. The AI models will compute multi-objective functions based on variables such as traffic conditions, estimated carbon emissions, and possible ride-sharing scenarios. Preliminary simulations suggest that these optimizations could reduce the average journey time by up to 27% and increase vehicle utilization rates by 15-20%.

Renewable Energy Integration

When it comes to renewable energy, Sharook will be a trailblazer. The plan is to power the entire fleet with 100% renewable energy, specifically solar and wind. Economic models forecast that by utilizing a green fleet, Sharook could potentially save up to 40,000 tons of CO2 emissions annually by 2030. This shift would contribute to reducing KSA’s overall carbon footprint by approximately 0.5%.

A Circular Economic Model for Services

Sharook will not limit itself to ride-sharing. By incorporating services like food delivery, e-commerce, and payment services, it aims to create a circular economic model. Vendors partnering with Sharook will be encouraged to use eco-friendly or recycled packaging, creating a closed-loop system that minimizes waste. This, in turn, can translate to a waste reduction of an estimated 200 tons annually within the first two years of operation.

Decentralized Finance and Blockchain

Sharook intends to launch its native cryptocurrency, tentatively named SharookCoin. This token will serve as the medium for transactions within the platform. By leveraging blockchain technology, it aims to offer users a more transparent and secure transaction experience. Moreover, the decentralized financial model can potentially boost the GDP by adding a new layer of digital assets and investments, estimated to increase economic activities by 3-4%.

Alignment with Vision2030 and Sustainability Targets

Sharook aims to:

  1. Diversify the Economy: By being a multi-service platform, Sharook has the potential to contribute to 2-3% of non-oil-based GDP in KSA by 2030.
  2. Encourage Youth Employment: Aiming to create around 10,000 jobs within the first two years, Sharook becomes a platform for young entrepreneurs and tech-savvy individuals.
  3. Advance Technological Innovations: Investing an estimated $50 million in R&D, it aims to make KSA a hotspot for technological advancement.
  4. Promote Environmental Responsibility: Aligning with the United Nations’ SDGs, it aims to cut carbon emissions by a significant margin.

Global Expansion and Future Prospects

After its initial run in KSA, Sharook has set its sights on becoming a pan-GCC solution, potentially increasing its market share to include approximately 50 million users by 2030. This expansion aligns with its goal to facilitate economic integration and foster a more connected, sustainable region.


Sharook isn’t just a concept; it’s a blueprint for the future—a future where technology, sustainability, and economic prosperity coalesce into an unparalleled paradigm of innovation and responsibility. As we aim to make this vision a reality, it’s evident that Sharook is more than just an app; it’s a movement, a revolution in the making, heralding a new era of sustainable and connected living.